Description

Carte Blanche is an annual competition for creatives in the advertising industry.

The idea is simple: pick one of your agency’s current clients and create a digital billboard for them.

Ryna Gallardo (designer) and I chose Bauer, and came up with the idea for a billboard that acts as a countdown to hockey. Triggered by the temperature, it would let people passing by know when it was time to hit the ice and play.

Bauer loved the idea.

They signed off on it. We submitted it. It was named a Top Finalist.

For

Bauer

Type

OOH