Description

During the holidays, almost everyone uses out-of-office reply messages. Unfortunately, these ubiquitous emails rarely reflect the fun, festive spirit of the holidays.

So we decided to change that.

To help get our clients and colleagues into spirit of the holidays, we created Ad Lib Auto Replies—an out-of-office email reply generator made especially for the season.

The generator was built on a custom microsite that allowed people to choose their own holiday-themed nouns, adjectives and verbs.

And then, just like Mad Libs, the generator took those words and created a personalized message—which could then be easily dropped into an email account and used as an automatic out-of-office reply.

In addition to putting a smile on our clients’ and colleagues’ faces, Ad Lib Auto Replies also picked up some nice hardware at the American Advertising Awards.

• SILVER ADDY AWARD For Self Promotion
• BRONZE ADDY AWARD For Direct Marketing

For

ICF Next

Type

Holiday Card