Description

Blue KC is a not-for-profit insurance provider located in Kansas City, Missouri. Although their brand is well known, a lot of people weren’t aware that they offer Medicare products as well. They needed a campaign that not only generated awareness of their Medicare offering, but helped grow overall membership and retain current members as well.

By drawing a connection between the color blue and the brand’s personality traits (reliable, honest and hard-working), we explained what it means to be “blue”—as well as why people who are eligible for Medicare Advantage coverage should pick Blue KC as their provider.

We also got some help from Mr. Kansas City himself—Hall of Fame baseball player, George Brett.

Results:

1.6x – More clicks to the website than planned
6x – More new users on Blue KC’s MA web page
5x – More campaign responses than planned
39% – More enrollments than goal

For

Bue Cross and Blue Shield of Kansas City

Type

Advertising Campaign