Description

Spalding is a brand that’s steeped in basketball history.

Though they created the very first ball in 1894, and have been the official ball of the NBA since 1983, they didn’t want to talk about the past.

They wanted to focus on the present.

For the re-launch of the Spalding TF-1000, one of the most iconic basketballs in the game, they wanted to speak to today’s players.

With language and imagery that captures the spirit of what it means to play the game—here and now.

Through this campaign—which includes OOH, social and digital touchpoints—we stripped away all the things that aren’t central to the game: the scoreboards, the shot clocks, the cameras and the commentators.

Instead, we focused on the only thing that really matters, the ball, and what it means to have it in your hands.

No refs. No rules. No bull. Just ball.

For

Spalding

Type

Produt Launch Campaign