Stephen Sinisi / Senior Copywriter

Stephen Sinisi / Senior Copywriter

This Instagram campaign for targets summer travelers in the Mid-Atlantic 5 markets in the United States. It’s goal: build awareness of and increase bookings.

The concept is rooted in the idea that the best vacation destinations aren’t always thousands of miles away on some exotic island. Sometimes, they’re closer to home than we think.

Each video features an attractive destination, giving the viewer the impression that it’s somewhere far away. As the video concludes, it’s revealed that the destination is actually in the viewer’s own backyard – and that it’s a much more affordable vacation option.

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